Portfolio-only spec showing UGC pacing, safe brand distance, and QC on lip-sync and product legibility.
Labello — unofficial UGC spec ad
Spec vertical UGC ad in the lip-care category: avatar-led hook, product demo beat, and CTA — built as a concept piece, not client work.
Concept
Unofficial concept, not affiliated with NIVEA/Beiersdorf
What I made
- One 9:16 UGC spec ad
- Script + shot list
Gallery
Tools
- HeyGen
- Runway
- ElevenLabs
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