REC MAX — AI headphone launch campaign

Fictional premium headphone brand: scripted UGC-style ads, product hero shots, and a vertical launch reel generated and directed with generative-AI tools.

Concept

Fictional brand and campaign created for portfolio demonstration.

REC MAX headphones hero — AI-generated campaign key visual

What I made

9:16 launch reel (~30 s)
4:5 cut for feed placements
Product stills and lifestyle sets
Creative direction + prompt bible

Gallery

Context

REC MAX is a fictional over-ear brand invented to show how I brief, generate, and QC an AI-led product launch.

Approach

Hook scripts first, then image-to-video passes, voiceover, and manual polish on typography and legal-safe claims.

Outcome

A coherent 9:16 reel plus stills that read as one campaign, not a random model dump.

Tools

Runway
Midjourney
ElevenLabs
CapCut
Python batch prep

Results

Single-product storyboard → finished vertical campaign in one batch day.

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